Young and old smiling

Smile May Be Secret to Attractiveness as We Age, AACD Survey Says

Nearly half (45%) think a person’s smile can defy aging’s effects while eyes come in a distant second (34%). In comparison, fewer adults find the following features likely to age well:

  • Body shape (10%)
  • Hair (6%)
  • Legs (5%)

Perhaps speaking from experience, 54 percent of the U.S. population 50+ can attest that a smile is the feature that can overcome decades of birthdays most attractively. This is far more than 39 percent of younger counterparts who feel the same.

The American Academy of Cosmetic Dentistry conducted the survey in recognition of Healthy Aging Month which takes place in September. Kelton polled 1,018 American adults ages 18 and over questioning them about their attitudes related to aging and beauty.

Smile Improvements Win Over Weight Loss

An overwhelming majority (80%) of adults admit they would spend money to hide or correct aging flaws. Women are more likely than men (84% vs. 75%) to invest in improvements and, surprisingly, these women would pay to fix their teeth before they would pay for weight loss help (63% vs. 49%).

Among respondents willing to invest in fixing their flaws, more than three in five (62%) of them would spend their money to maintain the quality of their teeth – far more than those who would address excess weight (48%), thinning hair (33%), or dark under-eye circles (33%). Other aging imperfections such as wrinkles (31%) and spider veins on their legs (28%) are more likely to be ignored than their teeth.

And since many believe turning 30 brings plenty to dread, it’s no surprise that people ages 30-39 are more likely than other age groups combined (88% vs. 78%) to spend their discretionary income on their looks. More adults ages 18-49 than their 50+ counterparts would invest in maintaining a youthful appearance, especially when it comes to thinning hair (38% vs. 23%) and wrinkles (34% vs. 26%).


About Kelton

Kelton is a leading global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media and business strategy; Kelton helps drive clients’ businesses forward.

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